The world now consumes a jaw-dropping 80 billion pieces of clothing per year. This is up by 400% compared to two decades ago. Australia is one of the world's largest consumers of textiles per capita.
So we asked ourselves, can you continually refresh your wardrobe while making a solid commitment to the planet?
As consumers rethink the way they shop and use their wardrobe, we have a responsibility to give them alternatives and be part of the solution.
The rental business model not only addresses the demand for new products in a time of fast-moving trends but also more practical wardrobe issues. Renting items offers a short-term commitment that shifts the idea of ownership towards usership.